Hello and welcome! I am Guowei Huang (黄国伟), a PhD candidate in Applied Artificial Intelligence in Business at Alliance Manchester Business School, University of Manchester. I am currently a Visiting Research Associate in the Marketing Group at the University of Basel, Switzerland. My research has appeared in leading journals, including the Journal of the Academy of Marketing Science (FT 50/ABS 4*), Journal of Service Research (ABS 4), Journal of Business Research (ABS 3), and Journal of Small Business Management (ABS 3).
My research focuses on Large Language Models, Deep Learning, NLP, AI Agents, and AI4Science. I am also the co-founder of Aixiv (Aixiv Website), an AI-powered open-access preprint platform for AI- and human-generated research, and the creator of Literature Search Literature Search , a free non-profit LLM-powered platform for business and management research.
I hold an MSc with Distinction in Computer Science with AI, along with a First-Class Honours BA in Business Management.
News
07/2026. Our article, “Process and Outcome Frames in Firms’ Environmental Posts and Consumer Engagement,” was published in the Journal of the Academy of Marketing Science (FT50; ABS 4*).
04/2026. I was interviewed by Deutschlandfunk Kultur regarding the “AI Scientist” and the founding of AIXiv to support automated research. Podcast: Vollautomatisierte Forschung – Eine neue Ära der Wissenschaft?
2/2026. Our project Aixiv is featured by Nature. Article: News article. (Reference: Gibney, E. (2026). How AI slop is causing a crisis in computer science. Nature)
1/2026. “Unlocking Crowdfunding Success: Leveraging Selling Perspectives and Influence Tactics for Optimal Performance” has been accept by Journal of Small Business Management (ABS3,IF:6). Article: Publication.
12/2025. Our project Aixiv and I were interviewed and featured by Science. Article: News article. (Reference: Zhao, C. (2025). A new preprint server welcomes papers written and reviewed by AI. Science, 390(6779), 1202-1203.)
09/2025.Our research received public coverage in MIT Technology Review (China). Article: News article.
08/2025. As a co-first author, I co-led and worked with computer scientists from top universities in the US, UK, EU, China, Canada, Singapore, and Australia to release a new preprint titled “aiXiv: A Next-Generation Open Access Ecosystem for Scientific Discovery Generated by AI Scientists.” Read the article: Preprint. The work has recently gained significant attention on X, receiving over 100,000 views, 1,000 likes, and 1,000 bookmarks within just a few days of its release.
- 06/2025. “The impact of influence tactics on brand message sharing” has been accept by Journal of Business Research (ABS3,IF:9.8). Article: Publication.